THE LONG-LEWIS DIFFERENCE
- Rates Shown are All Inclusive. Taxes & Fees Included!
- 95% of Vehicles are Brand New - Less than 3,000 Miles!
- We Never Charge You for Miles You'll Never Use!
- Rates Shown based on 50 Miles per Day.
- Additional Miles are Available at Competitive Prices.
Call (256) 386-0979 or Click the Button Below for Online Quote!
Long-Lewis has operated in the Shoals since 1996, and our rental department runs out of the same location as the dealership at 2800 Woodward Avenue. You collect your car from a lot that also sells and services it, not from a counter in a strip mall. If your own car is in our service bay, the handoff happens in one stop.
Six size classes are available, from a compact commuter through full-size trucks and cargo vans. Rates start at $30.78 and every one is quoted ALL-INCLUSIVE. Reserve by phone at (256) 386-0979 or use the form above and our team will confirm availability and the total before anything is committed.
Rental Department Hours and Location
Long-Lewis Ford Rental Department
2800 Woodward Avenue, Muscle Shoals, AL 35661
Reservations: (256) 386-0979
Monday-Friday: 7:30 AM - 5:30 PM
Saturday: 7:30 AM - 12:00 noon
Sunday: Closed
Requests submitted after noon on Saturday are confirmed at 8:00 AM the following Monday.
Before you reserve, check these four things
- You are 25 or older. We do not have a young-driver option.
- You hold a valid driver's licence.
- You carry full-coverage insurance that transfers to a rented car. Liability-only policies will not qualify.
- You have a debit or credit card. Cash bookings are not available.
Insurance is the requirement people most often get wrong, so it is worth a call before you drive out. A minimum-liability policy meets Alabama law but does not extend physical-damage protection to a car you do not own. Your agent can confirm whether your policy transfers in about a minute.
All-Inclusive Rates: Taxes and Fees Included
Most quotes you find online are base rates. By the time a concession recovery fee, a licensing fee, an energy surcharge and state tax have been added at the counter, the number on the receipt has little to do with the number that got you in the door.
- Included: state and local tax, all administrative and licensing fees, and a 50-mile allowance for each 24-hour period.
- Not included: fuel, additional miles beyond the allowance, and any optional protection products you choose to add.
- Never charged: a concession recovery fee, an energy surcharge, or a premium for collecting at a busy time.
The mileage allowance is the one place our structure differs from what people expect, so it is worth explaining. Rates assume 50 miles of driving in each 24-hour period. We do not build a large cushion into the headline figure and then charge every customer for it, because most people who rent a car in Muscle Shoals are driving to work and back while their own car is in the shop, not crossing the state.
If your plans need more distance, say so when you reserve. The charge for additional miles depends on which class you take - a compact and a full-size truck cost very different amounts to run - so we quote it against the specific unit you are collecting rather than publishing a single flat figure that would have to be set high enough to cover the most expensive case. You get that number before you sign, not after you return.
What You Get From Our Muscle Shoals Fleet
Because the rental fleet is drawn from the same inventory we sell, the cars are new or close to it. Nearly all of them have under 3,000 miles. In practice that means current-generation infotainment, working Apple CarPlay and Android Auto, and tires with full tread. You also avoid the high-mileage fatigue of a fleet that has done three years of airport duty before reaching a regional branch.
It also means the mechanical condition is known. Every vehicle that goes out has been through the same inspection process as the retail inventory on our lot, carried out by the technicians who work in the building next door. If something needs attention mid-booking, we are not routing you to a third-party roadside contractor several counties away.
Matching the Class to the Trip
The most common reason people call us is that their own car is being repaired. For that, the Small class is usually the right answer. It is the least expensive option on the card and it does the job of getting you to work and back while the shop finishes.
Families visiting the area for a wedding, a graduation at the University of North Alabama, or a run along the music trail tend to want the 3rd Row class, which seats six or seven without anyone negotiating over legroom on the way to Florence. Contractors and anyone hauling equipment take the X-Large class, which includes full-size pickups rated for genuine payload. A truck rental from a dealership carries a real advantage here, because the maintenance schedule is manufacturer specification and the service history sits in the same system as the sale.
For a house move or a job that needs enclosed space, a van rental gives you a low load floor and a roof you can stand under, which is a different proposition from a pickup bed and a tarp. Passenger configurations are also available for church groups, sports teams and family reunions, and they are frequently the cheapest way to move eight people who would otherwise take three cars. Because the commercial side of the business draws on the same pool, availability moves week to week, which is why vans are quoted individually rather than listed at a fixed price.
How Reserving Works
There are four steps and none of them involve a queue at an airport counter.
- Tell us what you need. Call (256) 386-0979 or send the form below with your dates and the class you want.
- We confirm availability and the total. You get the all-in figure, including any additional miles you have asked for, before anything is committed.
- Collect at 2800 Woodward Avenue. Bring your licence, proof of transferable full-coverage insurance, and your card.
- Return it to the same place. Bring the fuel level back to where it started and settle any miles beyond the allowance.
One scheduling note worth planning around: requests that arrive after we close at noon on Saturday are not confirmed until 8:00 AM the following Monday. If you need something over a weekend, reach us before Saturday lunchtime.
Car Rentals Across the Shoals, Alabama
We are five minutes from Sheffield and Tuscumbia and roughly ten from downtown Florence, so most of the Quad Cities is a short drive to our door. We also regularly serve customers coming in from Russellville, Killen, Rogersville, Cherokee, Red Bay, Leighton, Town Creek and Muscle Shoals itself. Coverage extends comfortably across Colbert, Lauderdale and Franklin counties, and we see plenty of people from further out in Lawrence and Marion who find the drive worth making for an all-inclusive price.
The area has a genuine shortage of options, which is the honest reason this page exists. Outside Huntsville and Birmingham, northwest Alabama is served by a small number of locations, and availability tightens sharply around holidays, graduation weekends in May, and the stretch of summer when music-history tourism peaks. Booking a week ahead in those windows is the difference between getting the class you wanted and taking whatever is left.
Renting From a Dealership Instead of a Chain
There are other options locally. Enterprise operates in the area, Hertz and Budget serve the wider region, and McCurry runs an independent operation. Any of them can put you behind a wheel. Three differences are worth understanding before you compare prices.
Pricing structure
A national brand quotes a base figure and adds recovery fees, surcharges and tax at pickup. Ours is final at the point of quotation. That makes a direct comparison harder than it looks, because a $24 base rate can settle above our $30.78 once the counter has finished with it. When you shop around, ask each provider for the drive-away total rather than the advertised number.
Fleet age
A dealership fleet turns over quickly, because the cars go on to be sold as low-mileage used inventory. A national fleet is managed to a longer service life across a much larger footprint, which is efficient for them and noticeable to you at 60,000 miles.
The service connection
If you are here because your own car needs work, doing both in one building removes a shuttle ride, a second set of paperwork and at least one phone call. No one else in this market can offer that, for the simple reason that no one else is repairing your car. It is also why our busiest classes are the cheapest ones - most of our customers are not on holiday, they are getting to work.
Frequently Asked Questions
How old do I have to be?
25. There is no young-driver surcharge option below that age, so if you are 21 to 24 you will need to look at a national provider instead.
What do I need to bring?
A valid driver's licence, proof of full-coverage insurance that transfers to a rented car, and a debit or credit card. Liability-only coverage does not qualify, and we cannot take cash in place of a card.
Do I need my own insurance, or can I buy coverage from you?
You need your own transferable full-coverage policy to collect. Optional protection products are available on top of that, but they do not substitute for it. Check with your agent before you book if you are unsure what your policy extends to.
How much is a rental car per day in Alabama?
Statewide, compact classes commonly quote in the mid-$30s to $50s before taxes and fees are applied, and airport counters run higher still because of concession recovery charges layered on top. Our Small class is $30.78 with everything already included, which is why comparing a base rate against ours tends to understate the gap by several dollars.
What happens if I go over 50 miles?
Additional miles are available and the rate depends on which class you take, since running costs differ substantially between a compact and a full-size truck. Tell us your expected distance when you reserve and we will quote it up front rather than settling it on return.
Does Northwest Alabama Regional Airport have rental cars?
MSL is a small commercial airport with limited on-site counter service compared with Huntsville International or Birmingham. We are not one of the on-airport providers and we do not deliver to the terminal, though our lot is roughly fifteen minutes away if you have transport into town.
How do I get the lowest price?
Book the smallest class that genuinely fits, keep the trip inside the 50-mile allowance, and reserve ahead during May graduations and the summer peak. Because our pricing is all-inclusive there is no cheaper version of the same car waiting to be negotiated toward, and no upsell at the counter that quietly restores the difference.
Can I get something to drive while mine is being serviced?
Yes, and this is the most common way our customers use the department. Mention it when you schedule the service appointment and we will have a vehicle ready at drop-off, so you are not waiting on a shuttle or arranging a lift.
Reserve Something to Drive
Send your details HERE and our team will confirm availability and the all-in total. For same-day needs, calling (256) 386-0979 is faster. Please only submit if you are 25 or older and carry transferable full-coverage insurance.